label Prada
season Spring 2012
I think I've finally put my finger on the strength of Miuccia Prada: crafting ugly.
When you look at a Prada collection it's very frequently composed of looks that are a tad off, and sometimes a bit garish. For example take the Spring 2011 womenswear collection filled with it's banana print skirts and the harsh vibrant hued stoles. Then we have the Fall 2011 Miu Miu collection with it's prominent shoulders and even the Prada collection of the same year with it's dropped waists and "interesting" choice of materials. The pieces, like many of Miuccia's favorite models, are not conventional beauty in the least. They are what I like to call an acquired taste.
This season Miuccia invited the industry into another one of her sets, this time a simple green astroturf floor with blue styrofoam cubes carefully spaced apart for seating. The entire thing read man-made, synthetic even, and most certainly a little saturated. The collection to follow very much followed this beginning with foulard printed baker hats, and even golf bags. The collection seemed to be from the closet of some 70s Americano golfer that frequents historically southern events like Carolina Cup. With what was certainly one of the brightest collections yet, Miuccia once again sets the label apart from the rest of the other menswear collections.
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